Geography as a great business
Nowadays, location is a key feature of our lives. Since maps are present everywhere nowadays – outdoor kiosks, automobile dashboards, smart phones and other mobile devices - maps are used by millions of people in a wide range of domains, all over the world. Consequently, geography is a major business and large amounts of money are involved in location industries and geospatial data providers.
What is location intelligence?
Location intelligence (LI), known as spatial intelligence, is defined as the methods and tools that interconnect geospatial information to business data. The aim of location intelligence is to identify the relationships and patterns of decision-making. Without a spatial representation decision-making process may be rather complex.
LI can be segmented by service, by geography, by organization size, by application and by industry.
Geocoding, along with converting latitude and longitude of a physical address, is becoming inseparable with our daily lives. Conversely, without the use of latitude and longitude coordinates, the online industry will collapse. Passing the address and expecting to obtain exact geolocation in return sounds like an easy assignment. However, not every batch geocoder is designed to handle the function properly. For example, consider the inclusion of the secondary unit designators typically attached to an address. The secondary unit designators represent additional information designed to guide the user in finding the address. Examples of such designators are:
The list of designators can continue indefinitely.
The first and foremost rule to follow during a door-to-door canvassing campaign is safety. To make sure everyone is safe, special attention of the campaign manager and the team members should be paid to safety and security. Ordinarily, the campaign manager will go over security precautions during dry training and will explain the rules for other canvassers to adhere. Here is a list of some guidelines for the establishment of canvassing safety.
All campaign managers, both new and experienced, are often faced with a question, what is canvassing? The question itself goes beyond geolocation, mapping, or door-to-door canvassingsoftware. It is primarily related to the management. Gone are the days when Abraham Lincoln canvassed the rural areas in Illinois to determine travelling salesman patterns. Now, political canvassing involves a full job management, equipped with technology.
When it comes to political canvassing, the whole team is responsible for managing the campaign, rather than it being a task for the campaign manager. Managing such a campaign requires being able to work under the pressure of tight deadlines and uncertainty.
In case of larger campaigns, including national or statewide campaigns, passionate volunteers might forget the purpose of their involvement and redirect their energy, resources, and momentum from the actual campaign to different kinds of activities. Conversely, one of the favored side activities of the volunteer is creating and facilitating flash mobs.
Why Flash Mob
What is a flash mob? It is an event which “spontaneously” occurs on busy street intersections, squares or bridges and involves a large group of individuals with written or created custom signs. Ordinarily, such events are usually coordinated through social media, such as Facebook or Twitter, or a group meeting.
The flash mobs as we know them today originated at the beginning of the 21st century and gained reputation during the regime of George W. Bush and Dick Cheney. Flash mobs became more integrated into the political process with Ron Paul’s Campaign for Liberty in 2008 and 2012. Moreover, the supporters of Bernie Sanders and Donald Trump actively initiated flash mobs during the 2016 presidential campaigns.
Canvassing campaign is a complicated matter and a work of art. Conversely, individuals who believe they know everything about political canvassing without experiencing it in practice are undeniably wrong. Often, individuals underestimate the complexity of canvassing events. Moreover, political canvassing attempts require one to follow a certain sequence of events that must be organized before, during, and after campaign, which is extremely important for the campaign’s success.
First, a good canvassing campaign must always begin with dry training. Different individuals find different ways to organize training, but normally it incorporates canvassing team meeting together in a spacious enough to walk room where a noise cannot reach from the outside. In case of good weather, the training can be arranged outdoors. As a rule, the meeting is led by a canvassing captain and/or campaign manager. In addition, the training normally takes no more than two hours.
Individuals’ physical addresses are complicated structures, which we take for granted over time. The addresses in the US can have multiple elements which in themselves do not seem complicated. We can easily understand the elements of a physical address, such as street name and number, city name, state name, and a zip code. While physical addresses are understandable to us, geolocation is something that we should rely on machines to analyze
As there are no two identical snowflakes, there are no two identical canvassing campaigns. Some of the campaigns can offer positions for campaign staff/managers. Moreover, these positions can be paid or offered on a volunteer basis. Once you sign up for the position of a campaign staff/manager, you should clarify with the campaign owner whether the position is paid or unpaid.
Being a campaign staff/manager means that often you have no alternative but to personally do door-to-door or person-to-person canvassing. If the manager is being rewarded for doing door-to-door canvassing, it does not mean that all his or her efforts should be performed prior to elections at the registered voter address. Alternatively, a campaign manager can be sent to gather signatures door-to-door to clarify to get on the ballot.
A campaign manager can find this convenient to set the price for the campaign owner six months before he or she settles down the general election procedures. In addition, performing canvassing door-to-door six months prior to the election helps to guarantee the votes of primary supporters as well as gather their names and information to offer them volunteer positions or place sings later in the campaign.
Moreover, as a campaign manager, you can participate in random canvassing on the streets usign postal address geocoding tool or public events as long as you acknowledge to obtain double the amount needed.
Another aspect to consider is that campaign managers are either employed or appointed. Consequently, campaign managers take full responsibility for the campaign activities and will be accountable if anything goes wrong over the course of the campaign. There is only a 50 percent chance that a campaign manager will manage to retain his or her position after the election takes place.
As a rule, political campaigns have a predefined set of goals and expectations. Canvassing campaigns are not an exception. In the previous section, we discussed what kinds of personalities may be found among the members of a canvassing team and what roles they can play within a team per their personalities. Based on the roles assigned to the team members, individuals have different goals and expectations.
In this section, we will be examining several roles of the canvassing campaign members and their respective aims and responsibilities.